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The US TV Playbook for Gaming Operators
A free guide to buying US television when paid social and search have stopped scaling. Written for marketing and user acquisition leads at gaming operators.
The US TV Playbook for Gaming OperatorsWhat's inside
7 legal maps
iGaming, sports betting, social casino, sweepstakes casino, tribal gaming, prediction markets and card rips. Where each one can advertise, as of November 2026.
How US TV is bought
Upfront, scatter, programmatic CTV and managed service: timing, minimums and which ones fit a market entrant.
What it costs
Directional CPM (cost per thousand impressions) ranges from live sport to local cable.
A 30-day launch plan
Signature to on air in four weeks, including creative and clearance.
Measurement finance will accept
Geo-level incrementality, impression-level CTV data, spike analysis and marketing mix modeling.
Compliance by category
Classification, geo-fencing, network clearance and responsible-gaming requirements.