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Senior-led, small roster, since 2008.
Element Media Direct started in London in 2008 buying direct response TV and now buys US television and CTV for gaming operators from Utah. We take a small number of clients so the person doing the thinking is the person you talk to.
Peter Sengenberger
Managing Director
Peter has spent 25 years on every side of this table. Advertiser, agency owner, creative director and ecommerce operator. His career started in media in Japan and ran through London before he brought the business to the US.
He has founded and run agencies, led go-to-market (GTM) at growth-stage brands, and owned profit and loss (P&L) at scale. He has run the paid social and search machine that gaming operators live inside, so the constraints are familiar: payback windows, install quality, a return on ad spend (ROAS) number that stopped moving, and a board asking why.
His working view is that brand and performance were never opposing forces. Most operators over-index on short-term performance and starve the demand creation that makes it work. Fixing that shows up as a lower cost of acquisition.
He is a contributor to WARC and to other marketing periodicals and newsletters, writes at growwithpeter.substack.com, and has been a guest on the Marketing Architects and Paramark podcasts.
His book on the fundamental principles of marketing, and how they apply to media, will be published in 2027.
How we work
Four things you can hold us to.
You work with the principal
No handoff to a junior coordinator after the pitch. Peter plans, negotiates and reports on every account.
Honest about fit
If TV isn't the best next dollar for your business, you'll hear that in the first conversation.
Measured against payback
Every plan starts from your CAC and payback window, and every report shows what TV did to them.
Compliance first
We classify your product, map where it can legally advertise, and build clearance into production before booking a spot.
Contact
Tell me what you're trying to do in the US.
You'll talk to me directly. If TV isn't the right next dollar for you, I'll say so.