About US

ABOUT US

About Element Media Direct

Great direct response campaigns are no accident- they take lots of hard work and calculated risk. Element Media Direct Recognizes what goes into making a successful direct response campaign work from spending years sitting in the advertiser’s seat, building media portfolios for some of the UK’s largest direct response advertisers.

With that experience Element not only speaks the advertiser’s language, but also the media owner’s, ensuring that both parties get the most from their engagement and generate strong, long term sales relationships.

Element Media Direct was founded by direct response television veterans with decades of collective experience. It has been designed to be a better agency from the start- to offer the greatest breadth of media to response advertisers coupled with intelligent, experienced planning and buying to ensure maximum results for the duration of your campaign.

Element Media Direct- client side media buying and planning

Peter Sengenberger, Managing Director, Digital Strategist

Building powerful multi-channel DR campaigns is Peter’s first calling. Having spent several years in Japan rebuilding Oak Lawn Marketing’s in house media buying division, he took the opportunity to help build the in house media buying teams for two of the UK’s largest infomercial companies, Vector Direct and TV Network, Ltd.

Since then he’s built high ROI customer acquisition campaigns for dozens of direct response products and services across every product category as well as across every type of marketing channel.
Peter founded Element Media Direct in 2009 with the aim of establishing a US-style DRTV planning and buying agency in London.
As a dual British American citizen in 2007, Peter increased his ability to visit the UK’s finest pubs by his time between Richmond, Virginia, and London.

Gemma Davis, Managing Partner

Gemma began her media career in 2001 at print advertising agency Barkers and was responsible for producing and placing adverts for a portfolio of high profile clients within the education sector. She then went on to gain six years’ experience in the direct marketing industry working for two of the UK’s biggest DRTV Home Shopping companies – Vector Direct and TV Network. Having worked as both Media and Sales Manager over the course of her career, Gemma has a wide breadth of client and agency experience.

She is an expert in the planning, buying and analysis of on-air campaigns as well as selling product into retail and live shopping channels. Her responsibilities have allowed her to develop valuable relationships with shopping channels QVC and Ideal World. For the past 2 years, Gemma has worked exclusively on the agency side, managing the accounts of some of the biggest names in drtv and continuously seeks new media opportunities.

Jasminka Poparic McCaffery, Media Account Manager

Jasminka Poparic McCaffery left her career in Social Enterprise Development in West London and decided to venture into exciting world of DRTV in 2006 by joining TV Network, one of the biggest DRTV companies in UK at the time. Better known as “Jazz” in the Media Industry, she quickly developed passion and understanding for negotiating deals, analysis and valuation of media. Jazz has run media departments client and agency side with budgets in excess of £6 million per year, making her one of the UK’s most experienced and savvy media professionals.

She joined Element Media Direct as soon as it was founded in 2009. Jazz heads up account management and performance analysis, sales planning, pricing, and prospect strategy.
After over a decade living in London, Jazz now enjoys living in Berkshire and is hoping one day to take golf seriously.

Ben Wilcockson, Media Manager, Short Form

Combining his 10 years of experience in broadcast operations, large agency and small agency buying and planning, even media sales, Ben ‘s among the most knowledgeable and experienced short form operators in European media. After starting in IDS’s agency operations he went onto airtime planning and buying roles for MEC and Truly building cost effective media plans for companies from Nintendo to Visa, from Asus to 888.com. Ben joined Element in 2011 and runs our short form and sponsorships for US and EU based clients.

After starting in IDS’s agency operations he went onto airtime planning and buying roles for MEC and Truly building cost effective media plans for companies from Nintendo to Visa, from Asus to 888.com
Ben joined Element in 2011 and runs our short form and sponsorships for US and EU based clients

Joanna Davis, Media Coordinator

Jo joined Anglia TV as an advertising sales assistant straight after graduating from London University in 1986

She quickly rose through the ranks to become Group Head and, following their merger with Central TV to form TSMS, she was responsible for the whole of Unilever’s TV spend across 3 TV channels – a budget at the time of over £100m and overseeing a team of nine people.

From here she was head-hunted to join the newly formed Channel Four TV advertising team in 1992 in the Sales Optimisation Department working to maximise revenue for the Channel.

After having two children Jo retired from the industry in 1996 to enjoy motherhood but still threw herself into fund-raising for the local schools and found time to train as a florist.
Having joined Element, Jo is loving being back in the industry and learning new skills.